Essex Cricket and Pitch15 Launch First-of-its-Kind Commercial Partnership to Accelerate the Future of Women’s and Girls’ Cricket.
Essex County Cricket Club is delighted to announce a groundbreaking commercial partnership with Pitch15, a global platform dedicated to advancing women’s sport. Facilitated by sports and media advisory firm Pinto Capital, the collaboration represents one of the most innovative developments in UK women’s cricket.
United by a shared mission, the partnership establishes a new commercial model for the women's game, focused on long-term growth, visibility and sustainability. It aims to strengthen the foundations of women's and girls' cricket across Essex while demonstrating how women's teams can be supported through dedicated commercial expertise.
As one of the UK’s most dynamic and diverse regions, Essex offers a powerful platform for inspiring the next generation. The partnership will harness that community reach to expand access to cricket, elevate the women’s programme, and create new opportunities for girls from all backgrounds.
As the exclusive commercial partner, Pitch15 will contribute expertise across commercial strategy, digital storytelling, fan engagement and community activation. Working alongside Essex Cricket, the partnership will focus on:
• Increasing visibility and profile of the women's team.
• Expanding participation pathways for girls and young women.
• Enhancing matchday experience, content and digital storytelling.
• Attracting new commercial partners for the women’s programme.
• Inspiring more young people - especially girls - to engage with cricket.
Pinto Capital’s facilitation was instrumental in bringing the partners together and helping shape a shared long-term vision.
Dan Feist, Essex Cricket’s Chief Executive Officer, said: "This partnership marks a major moment for women’s and girls’ cricket in Essex.
"Pitch15 brings deep expertise in the women's sport landscape, and with Pinto Capital's support we now have an opportunity to accelerate growth, strengthen pathways and inspire the next generation.
"This is a bold step forward for the women's game across our region."
Tommy Nordam Jensen, Founder & CEO of Pitch15, said: "To collaborate with Essex Cricket on an initiative of this scale is incredibly exciting. Women’s cricket is full of possibility, and Essex have shown real leadership in pushing the game forward.
"Our focus is on building visibility, opportunity and belief - not just for today's players, but for the girls who dream of following them."
Amber Pinto, Partner at Pinto Capital, said: "Helping bring Essex Cricket and Pitch15 together has been a privilege. This partnership demonstrates that women’s cricket has a strong commercial future.
"The ambition behind this project is exactly what the women’s game needs: innovation, confidence, and long-term commitment."
Essex Cricket, Pitch15 and Pinto Capital share a unified belief: women’s cricket deserves to be built on ambition, clarity and long-term vision. This partnership represents a significant step towards that future - for today’s players and for the thousands of girls who will follow.
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