Essex Cricket announce IQONIQ as new Platinum Club Partner


Essex Cricket are delighted to announce that the revolutionary, new sport & entertainment content app, IQONIQ, has signed a three-year deal with the Club to become its Official Fan Engagement Partner and a Platinum Club Partner.

When launched in the first quarter of 2021, the IQONIQ app will offer fans a much more personalised experience, bringing them closer than ever before to the Club with exclusive access, content, unique opportunities to interact with their players, money-can’t-buy prizes, games, and much, much more.

With the announcement, Essex Cricket becomes the first cricket Club to join the IQONIQ family, alongside a host of high-profile sports teams and leagues, including McLaren Racing, La Liga, Crystal Palace FC, and Euro League Basketball.

John Faragher, Executive Chairman at Essex Cricket, said: “IQONIQ will soon be one of the largest fan engagement companies in the world and I’m delighted to have them on board with us here at Chelmsford.

“IQONIQ are involved with some of the leading names in the sport and entertainment industry and will be working with some impressive teams, so it’s brilliant that they were so keen to add Essex Cricket to their list of clients.

“For the Club, this partnership represents how far we’ve come in recent years and how far we intend to go, and I’m sure that we will get to experience more success with IQONIQ over the coming seasons.”

Darrell Fox, Commercial Manager at Essex Cricket, said: “In reaching this agreement, the IQONIQ team have shown a huge commitment to us, and to the sport we all love so much.

“It was clear from the moment we first spoke that they were excited by the proud history and success of the Club, as well as the bright future ahead. They’ve seen the achievements accomplished on the field over the last five years and shown a real passion to become Essex Cricket’s latest Platinum Partner.

“I’m delighted that a global company such as IQONIQ has bought into the long-term vision for Essex Cricket and we’re looking forward to working closely with their team over the next three years.”

Kazim Atilla, Chief Executive Officer at IQONIQ, said: “As Essex Cricket is one of the oldest and most successful county cricket teams in the world, this for us is a key strategic partnership which welcomes in the world of cricket to the IQONIQ family.

“With 2021 shaping up to be a huge year for the sport here in the U.K., we’re thrilled to be able to partner with the team and help Essex fans get closer to the action, not just at home, but around the world.”