IQONIQ named shirt sponsor for Royal London Cup


We’re excited to announce that sports fan engagement platform, IQONIQ has been named as the Club’s shirt sponsor for the Royal London Cup.

IQONIQ has recently partnered with Essex County Cricket Club and will sponsor the front of the 2021 shirt.

The Team will be looking to add to their recent limited-overs success by winning their first 50-over competition since the 2008 Friends Provident Trophy.

Kazim Atilla, CEO and Founder of IQONIQ said: “We’re delighted to have secured Essex County Cricket Club as our first cricket partner. The Club’s success over the past five years made them the standout choice and we hope that their success continues in the 2021 Royal London Cup.”

Cloudfm is continuing their support of the Club by sponsoring the shirt back and collars.

Jeff Dewing, CEO and Co-Founder of Cloudfm said: “At Cloudfm we care deeply about the success and longevity of Essex County Cricket Club. We’re incredibly proud to have naming rights of The Cloudfm County Ground and that we now feature on every shirt used in the 2021 season shows our commitment to this great Club.”

Darrell Fox, Essex County Cricket Club’s Commercial Manager said: “We’d like to thank IQONIQ for joining the team. We’re incredibly excited about what they’ll bring to the Club and we hope that their support off the pitch can aid the team’s success on it.”

“Cloudfm have been exceptionally generous in their support of the Club, especially during the coronavirus pandemic. Jeff and the team understand exactly what it means to be fans of Essex County Cricket Club and are heavily invested in our long-term success.”


The Eagles Royal London Cup campaign gets underway with an away match against Hampshire at The Rose Bowl on Thursday 22 July. The Team’s first home fixture is against Middlesex on Sunday 25 July, with the first ball being bowled at 11am.