Essex Cricket Announce Partnership with Seat Unique


Essex Cricket is delighted to be partnering with the Premium Ticketing and Hospitality Marketplace, Seat Unique, for the 2022-23 season and beyond.

We are delighted to announce our three-year partnership with Seat Unique, The Premium Ticketing Marketplace. Seat Unique will now exclusively power our online premium ticket and hospitality sales via their trusted booking platform. This will cover all of Essex Cricket’s home fixtures here at The Cloud County Ground, Chelmsford.

By digitalising our hospitality booking service, we are excited to offer our fans the comfort and ease of purchasing premium experiences online for the first time in the Club’s history. It couldn’t be easier, with fans being able to book using any device seamlessly, in just four clicks.

Seat Unique’s outstanding technology enables fans to make purchases safely and securely on a mobile-optimised site, meaning you’ll have 24/7 online access to Essex Cricket’s fantastic range of premium matchday experiences.

The Club are thrilled to become the latest sporting partner to utilise Seat Unique’s innovative technology, alongside Edgbaston, Lancashire Cricket and Yorkshire Cricket.

Our fans and supporters will gain access to unique hospitality experiences at every match throughout the year, across all formats (T20 Vitality Blast, LV= Insurance County Championships and The One-Day Cup).

John Stephenson, Chief Executive at Essex Cricket, said: “I am delighted that the Club is partnering with Seat Unique. They have had great success with our fellow counties, and we are so pleased to be able to offer our fans, families and businesses a simple, convenient way to purchase hospitality online.

With Seat Unique’s support, we can now offer another avenue for new guests that we can welcome to the Essex Cricket family in 2023.”

Robin Sherry, CEO and Founder of Seat Unique, said: We are pleased to announce another strong partnership with another First-Class County Cricket Club – this time with Essex Cricket.”

“The 2019 County Championship and T20 Vitality Blast winners have deservedly earned their status as a top-level team, and we are really excited to be working with a club of this status to increase supporter access to premium matchday experiences at The Cloud County Ground, Chelmsford.”

“For the first time ever, supporters have the ability to book such experiences 24 hours a day, 7 days a week. We look forward to seeing new audiences using the Seat Unique platform to book premium tickets and hospitality packages at an array of must-see fixtures in 2023.”

Premium tickets and hospitality packages for our home fixtures are available to purchase through Seat Unique from 30th November 2022.

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever growing community of partners benefiting from Seat Unique’s innovative technology and services.