Essex Cricket today unveiled a refreshed identity as it looks to harmonise its multiple teams, extensive community work and other commercial activities around a single brand platform.
The new identity retains the iconic seaxes and the distinctive red colour, now housed in a simpler, more contemporary shield supported by a feature representing an eagle in flight. The ‘eagle’ feature visually unites the historic brand features with the Club’s nickname – created originally for the T20 side – for the first time.
The crest will feature on 2023 season kits across all Essex First Teams and will roll out fully over the coming months.
Essex Cricket Chief Executive John Stephenson, said: “I am excited to launch this new identity today. On returning to the Club in 2021 I could see the huge expansion of activities that had taken place since I was here as a player.
“The number of formats and teams, but critically also the expansive community programmes stretching from East London to East Anglia and having a positive impact on so many people. But we had logos for everything which made the club ecosystem quite fragmented and I was keen to drive forward in a unified way under a single brand.”
The work was undertaken by global brand transformation specialists Landor & Fitch who have been responsible for iconic sports brands across the world including the Australian Open, NFL, NY Rangers, Wembley Stadium and the R&A.
Landor & Fitch APAC President Jonathan Cummings comments: “I was thrilled to lead this project having grown up in Essex and played my cricket at Ilford CC and representative Essex Schools teams. More importantly, I was fully aware of the great work that the club does in the community across the region and the impact that has on so many lives.
“The new brand platform and identity reflects everything that is great about Essex Cricket; ambitious, bold and distinctive with a contemporary, digital-first identity that certainly stands proud amongst its peer group.”
