Essex Cricket Partners with FanCraze


Essex Cricket is delighted to announce our new multi-year partnership with global technology company, FanCraze, which will open up a whole new world of innovative and exciting digital experiences for our supporters.

FanCraze is the world’s largest cricket digital collectible platform, and this collaboration will unveil an official and exclusive range of Essex Cricket digital player cards and video moments. This will enable our supporters to collect and trade cards and match clips of their favourite players with fellow supporters across the globe, as well as participate in cricket strategy games, and unlock unique real-world experiences.

Essex Cricket are the latest county to join FanCraze, who already have partnerships in place throughout the world of cricket with federations such as the ICC, the IPL, CWI and SA20, marquee cricketers like MS Dhoni, Rohit Sharma, and Virat Kohli and multiple clubs in the IPL and the UK, with the majority of first-class counties now on board.

Will Thomas, Head of Commercial at Essex Cricket, said: “We are thrilled to embark on this new partnership with FanCraze. We appreciate that the digital collectibles space is a relatively new sector, and we took our time to make sure this would be a partnership that worked for all stakeholders. It’s fantastic to now be working alongside a market leading brand like FanCraze – global by nature, digital, innovative, exciting, supporter focused and really looking to activate the association. This collaboration will enhance supporters’ digital engagement with both Essex, and cricket more broadly, and we look forward to providing everyone with new and exciting ways to engage and connect with The Eagles over the coming seasons.”

Anshum Bhambri, Chief Executive at FanCraze, added: “We are excited to bring the cricket gaming revolution to Essex Cricket fans. With FanCraze, fans can build their club of Essex Cricket collectibles and compose their best seven-player teams to win cash rewards through the Vitality Blast and One Day Cup.

These collectibles will also come with added real-world perks such as player meet-and-greets, signed merchandise, hospitality access, match tickets, and much more. We are proud to partner with Essex Cricket, and look forward to redefining the fan experience together”

About FanCraze:
FanCraze launched in 2022, and since then has been on a mission to build a digital fan engagement platform for cricket by combining collectibles, gaming, utilities, and real-world experiences.

Visit here to get your hands on the first ever Essex Digital Collectibles.