Essex Cricket Announce Partnership extension with WOW Hydrate


Essex Cricket are pleased to announce our partnership extension with WOW Hydrate. The leading sports hydration brand have signed a three-year contract extension and will continue to be our Official Hydration Partner of the club.

WOW Hydrate have been supplying their fantastic range of sports drinks to Essex Cricket since 2019. This partnership extension will see the Club continuing to provide the WOW Hydrate product line, including both protein and electrolyte drinks to our players, staff, Members and fans.

In addition, our very own Feroze Khushi has now become the latest addition to WOW Hydrate’s inspiring group of brand ambassadors.

Speaking about the partnership, WOW Hydrate, Managing Director and Essex Cricket Board Member, Queenie Porter, said:

“Our mission is to help athletes perform at their best and Essex Cricket is a perfect fit for this. We are so pleased to be renewing our partnership with the Club for a further three years. WOW Hydrate are passionate about helping our local community which we feel aligns very well with the Club’s own values and objectives.

It’s great to be able to support community initiatives such as Mini Matchplay, The Eagles Nest Programme and so much more that encourages young people into the world of sport.

As a new member of the Essex Cricket Board, it is a very exciting time for me and it’s great to be closely involved with the Club and all its activities both on and off the pitch.”

Commercial Manager at Essex Cricket, Daryl Townson said:

“We are delighted to continue working with WOW Hydrate as our Hydration partner here at Essex Cricket. Their products provide our players with the energy they need to perform at their best and we look forward to the next three years.”

About WOW Hydrate:

WOW Hydrate are a sports drink brand on a mission to change the face of sports and fitness hydration.

Their goal is to educate and inspire individuals to push to be their best and help people reach their goals.

They created their range of electrolyte and protein drinks and vitamin-enriched protein waters to provide consumers with alternatives that are not only healthy but taste great too.

For more information about WOW Hydrate, visit