FabLittleBag and Essex partner up to improve spectator experience

 

As part of its efforts to drive positive change in women’s sport across the region, Essex Cricket have partnered with FabLittleBag, the provider of sustainable period product solutions for women and girls.

Having recently been successful in bidding for Tier One status for its women’s team from next year, the Club remains committed to transforming the landscape of women’s sport across the region.

The partnership will see all players and spectators at The Cloud County Ground able to access free period products and FabLittleBags for easy responsible disposal.

Every day, 2.5 million tampons and 1.4 million pads are flushed in the UK, causing blockages and pollutions of rivers and oceans. Providing FabLittleBags in our female cubicles and coaches bags ensures a new, environmentally-friendly method of disposal.

Martha Silcott, CEO and Founder of FabLittleBag, says: “Essex Cricket joins our Period Supportive Movement, and we could not be happier!

“Managing periods will no longer be a barrier for women and girls at The Cloud County Ground as free period products and FabLittleBags will be there to help anyone being ‘caught short ‘ and to encourage responsible, easy disposal.

“A new standard has been set by Essex with their coaches also equipped with our Coaches’ Bags home and away.

“It has been a real pleasure working with the team at Essex and Ashley Neave and Theo Wright are great allies in this space.

“Natalie Samaranayake is a wonderful leader and has been passionate about ensuring that women and girls’ basic needs are met and working with Essex clubs to create welcoming and inclusive environments.”

John Stephenson, Chief Executive Officer at Essex Cricket, added: “It’s fantastic to be able to partner with such a forward-thinking organisation as FabLittleBag.

“Period concern should never be a barrier to participation in sport, and FabLittleBag provides an easy, discreet, and responsible solution.

“We are thrilled to join the Period Supportive Movement and in doing so, make The Cloud County Ground a happier and more welcoming place for everyone to visit.”