Essex are delighted to have been awarded the Customer Retention Initiative of the Year award at the 2024 ECB Business of Cricket Awards, held at Edgbaston on Thursday 14 November.
This prestigious accolade celebrates the Club’s innovative and strategic approach to retaining its valued supporters and ticket buyers on matchdays. The award recognises a standout initiative that has successfully driven year-on-year customer retention, after being shortlisted for the award alongside Hampshire and Worcestershire.
In 2024, the Club achieved a landmark retention rate of 52%, a 4% increase from the previous year. This milestone marks only the second time the Club has surpassed the 50% threshold in another successful campaign of the field.
Essex take pride in providing the best possible customer experience for Members and supporters, and we thank our loyal fan base for their part in achieving the accolade.
Reflecting on the achievement, Essex Cricket Membership & Ticketing Manager, Eliza Rowley said: “Winning this award is a testament to the passion and dedication of our team.
“At Essex Cricket, our supporters are at the heart of everything we do, and we’re thrilled to see our efforts recognised alongside our county peers.
“We’re proud to be leading the way in customer retention and look forward to continuing to innovate in this area, starting with the integration of our new ticket system which will be launching in the coming days.”
The ECB Business of Cricket Awards celebrates excellence and innovation across the county game, and Essex is delighted to have been recognised in this highly competitive category.
The Club were also shortlisted for the Sponsorship of the Year Award and Ticket or Membership Sales & Marketing Campaign of the Year awards, whilst Eliza Rowley and Senior Marketing Lead, Theo Wright were also nominated for the Dinesh Patel County MVP Award and Rising Star Award, respectively.
