Essex Cricket is pleased to announce a two-year partnership with the Advanced Cricket Academy (ACA Harlow), which will see a stand at the Ambassador Cruise Line Ground renamed the ACA Harlow Stand.
Located at the Graham Gooch End of the ground, the stand will feature extensive ACA Harlow branding across its top tier, alongside pitch-side advertising boards throughout the 2027 and 2028 seasons.
ACA Harlow is a high-performance indoor cricket facility based in Harlow, Essex, which opened in 2025. The centre provides modern training facilities for cricketers of all abilities and is helping to develop the next generation of players across Essex and the surrounding areas.
The facility features six lanes with high-specification, professional-level batting surfaces, including three batting lanes equipped with Trueman Bola bowling machines and three multi-purpose lanes for group training and indoor competitions. It also offers Fulltrack AI software for performance analysis, one-to-one and group coaching from ACA coaches qualified up to ECB Level 4, and a fully stocked cricket store.
ACA Harlow currently provides a training base for squads within the Essex County Age Group Pathway. The centre also became an advertising partner in 2026, with its branding displayed in front of the Doug Insole Pavilion and at the Felsted School Stand at the Ambassador Cruise Line Ground.
On the agreement, Lorraine Fletcher, Head of Business Operations at Essex Cricket, said: “Our thanks go to John and the team at ACA Harlow for their commitment to supporting Essex Cricket over the coming seasons.
“To have an elite local facility like ACA Harlow on board as a passionate sponsor and supporter of Essex Cricket opens up lots of opportunities for players across the county to develop their games, which can only be a good thing for the game moving forwards.
“We are excited to work with the ACA Harlow team and look forward to activating our partnership over the next two years.”
Beyond the stand naming rights, the partnership will include a range of initiatives designed to engage supporters and help develop players across the county.
ACA Harlow will host a number of masterclasses at its centre featuring members of both the Essex Men's and Essex Women's squads. The academy will also have a presence at Essex Cricket's annual Mini Match Play event at the Ambassador Cruise Line Ground.
Further activations will include ticket promotions for ACA customers to attend Essex domestic matches during the 2027 and 2028 seasons, involvement in Essex Cricket hospitality events, and ACA Harlow advertising on domestic match live streams and the in-ground scoreboard at Chelmsford.
ACA Harlow owner, John O'Sullivan, added: “At ACA Harlow, we care passionately about developing the next generation of Essex cricketers and see our centre as playing an important role in being able to assist with this mission.
“We offer unrivalled facilities at ACA Harlow, and pride ourselves on providing the very best environment for cricketers to rapidly enhance their skills and their wider game. Forging this closer relationship with Essex Cricket and bringing their professional men's and women's players into the centre for ACA masterclasses will allow our customers to learn from those who have made it to the top of the county game and help accelerate their own progress through learning from the very best.
“We are enormously proud to be one of Essex Cricket's sponsors in 2027 and 2028 and look forward to building a closer working relationship with the county side as we look to provide a platform for cricketers to progress through the pathway and reach a higher standard of the game.”
