Essex Cricket are pleased to announce that Greene King, the UK’s leading brewer and pub company, has extended its partnership with the Club and will continue to sponsor ‘The Greene King IPA Stand’ for the next two years.
Darrell Fox, Commercial Manager at Essex Cricket, is delighted that Greene King have extended the partnership and said: “We’ve worked really hard with Greene King over the last four years to continue to improve the drinks offering at The Cloudfm County Ground.
“On a matchday in the Doug Insole Pavilion we have Greene King IPA and six real ales available, which has gone down really well with our Members. Each year we’ve worked together to improve our drinks offering and service on matchdays and this season we’ve introduced real ales in the County Corner bar for the first time. For our Vitality Blast fixtures, we will also be launching a gin bar serving six different gins and a variety of mixers, all supplied by Greene King.
Simon Edgar, Head of Sales – Anglia and South, Greene King said: “We are thrilled to be extending our partnership with Essex Cricket, continuing to build on the great range of brands which we are sure visitors to The Cloudfm County Ground will enjoy.
“Greene King is a huge long term supporter of sports clubs and associations throughout the UK, with Greene King IPA the official beer of England Cricket.
“Our close working partnership with the Commercial team at Essex Cricket means together we will continue to explore new ideas and opportunities to make the matchday experience for fans the very best it can be.”
About Greene King:
• Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 39,000 people across its main trading businesses; Pub Company, Pub Partners and Brewing & Brands.
• It operates c. 2,900 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,750 are retail pubs, restaurants, and hotels, and c.1,150 are tenanted, leased and franchised pubs. It’s leading retail brands and formats include Hungry Horse, Farmhouse Inns, Chef & Brewer, and the Greene King Local Pubs estate.
• Greene King also brews quality ale brands from its Bury St. Edmunds and Dunbar breweries. Its industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.
