New Five-Year Partnership with Greene King Announced

 

Essex Cricket is delighted to announce a new five-year agreement with Greene King, which will see the UK’s leading pub retailer and brewer continue as the Club’s Official Beer Partner until 2029.

This renewed commitment builds on a long-standing relationship that started in 2015, with Greene King’s range of drinks available at the Ambassador Cruise Line Ground on matchdays and non-matchdays. The partnership has expanded the Club’s matchday beverage offering, including the introduction of matchday beer festivals during the cricket season.

Essex Cricket Chief Executive Officer, Dan Feist, said: “Greene King have played a significant role in our matchday offering, and the past 10 years has including vast improvements to our drink’s menu, service and fan experience at the Ambassador Cruise Line Ground.

“We’ve had fantastic feedback from our Members and supporters since the partnership began and are thrilled to be continuing this partnership to help create even more memorable matchdays.”

Greene King quote, added: Gary Simpson, Regional Sales Manager at Greene King, added: “We are thrilled to be continuing our partnership with Essex Cricket and supporting their cricket community. We’re excited to kick-start the announcement with the Greene King Cask Ale Festival this weekend and we look forward to seeing fans and members enjoying our brilliant beers, including our ‘legendary’ craft session IPA, Level Head.”

Greene King Cask Ale Festival at Essex v Yorkshire

Greene King Cask Ale Festival at Essex v Yorkshire: To celebrate the renewed partnership, Essex Cricket and Greene King will host a Greene King Cask Ale Festival during the Rothesay County Championship fixture against Yorkshire, which takes place from Friday 09 – Monday 12 May at the Ambassador Cruise Line Ground.

Spectators attending across the four days can enjoy a special selection of 11 cask ales from Greene King’s award-winning range. available at the ground while stocks last.

It’s the perfect opportunity for supporters to try the extended range of drink’s available during Essex’s next match in the 2025 campaign.

About Greene King:

Greene King is the country’s leading pub retailer and brewer, running over 2,700 pubs, restaurants and hotels in towns, villages and city-centre high streets across England, Wales and Scotland.

They are a proud, long-term supporter of sports clubs and associations throughout the UK.

With a rich heritage of over 200 years, they brew award-winning beers and operate managed, tenanted, leased and franchised pubs from their headquarters in Bury St. Edmunds.