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Essex Cricket has launched a refreshed identity that unites all aspects of the club’s activities. The new, more contemporary crest retains the core essence of the Club’s historic identity, adding a feature that represents an eagle in flight, bringing The Eagles into the core identity for the first time. The refresh will encompass the full Essex Cricket ecosystem, from elite performance teams to the extensive community programmes and other commercial activities united under a single brand platform.

Background:

The brand refresh programme started in October 2021 with a recognition that the Club’s brand landscape had become overly crowded and unclear through a plethora of different logos representing different parts of the Club.

Landor & Fitch, the world’s leading brand transformation company, was engaged pro-bono. Their team have been responsible for some of the world’s most iconic sports brands, including Cricket Hong Kong, the Australian Open, NY Rangers, Wembley Stadium, the NFL, the R&A and multiple Olympic games. They are currently working on the 2032 Olympic and Paralympic Games in Brisbane.

The Essex brand refresh was headed by APAC President and former Ilford and Essex Schools cricketer Jonathan Cummings along with Executive Strategy Director and Eagles fan former Woodford Wells cricketer, Ash Banerjee.

Process:

The Landor & Fitch team spent six months carefully getting to know the club, engaging with multiple stakeholder groups including members, players, community programme leaders and participants, staff, sponsors and former players. They also conducted a thorough audit of the Club’s activities as well as the first-class county, global cricket and global sports landscape.

A new brand platform was developed that brings together the entire club under a simplified brand strategy, that is built on the unique, distinctive, bold, and ambitious character of the Essex Cricket community.

From this platform, a refreshed identity was developed, bringing to the fore the sacred brand assets of the Club in a more contemporary and digital-first manner.

In order to keep the cost of the refresh as close to zero as possible, the new brand will be rolled out via natural replenishment cycles, with a new kit for the 2023 season, new signage at The Cloud County Ground, Chelmsford and a new website being the core applications during the summer.

The new brand will see the Eagles crest relinquished from white-ball cricket. We are not losing the Eagle completely. We are unifying all aspects of the Club under one brand, which references the Eagle in the new identity. Recognising the manner in which ‘The Eagles’ has become a connecting identity amongst the community, we have extended its reach across all parts of the club and freed it from the constraint of being only associated with white-ball cricket. Going forward, we are always ‘The Eagles’.

On-going development:

The refreshed brand platform will be further developed in terms of story-telling and core messaging across channels as well as expanded applications featuring a new Eagle icon which already features on the 2023 T20 kit.

The launch video:

The launch of new crest featured a promotional video showcasing all the different areas of the Club from the Ability team to local school children, and staff to our Members. The video was filmed across Essex, including The Cloud County Ground and the Leyton Hub and we thank everyone who was part and Blank Space Creative who filmed the video.

Essex Cricket are delighted to announce that Australian all-rounder Will Sutherland has signed as the second overseas player for the Club’s 2023 LV= Insurance County Championship campaign.

Sutherland’s deal with Essex will initially include the first 11 fixtures of the red-ball season which begins on April 06 with a visit to North London to take on recently promoted Middlesex and ends with a visit to Hampshire on July 25.

The Australian has most recently been appointed interim Captain of Victoria’s four-day side, with the State currently sitting in second place in the Sheffield Shield ladder.

Standing at 6’5”, Sutherland has made a massive impression with ball in hand this season and is the third highest wicket-taker in the Shield, taking 36 wickets at an average of under 20.

With the bat, the all-rounder has also starred throughout the Australian summer averaging 31 in his first six fixtures.

In the recent 12^th edition of the Big Bash League, Sutherland dazzled the Australian crowds while playing for his side the Melbourne Renegades, where he scored 210 runs at an average of 30.

After joining the Club, Sutherland said: “I’m really excited to join Essex until the end of July! I’ve heard amazing things about the Club, and I can’t wait to meet the lads and get to work.

“After speaking to Mags [Anthony McGrath] it’s clear to see that Essex are really ambitious and have the clear goal of bringing silverware back to Chelmsford and hopefully I can play a big part in that.”

Essex Head Coach Anthony McGrath worked closely with the all-rounder during a coaching stint with the Renegades this winter and is excited to welcome him to Chelmsford.

McGrath added: “It’s great to have Chief [Will Sutherland] sign for the Club for the majority of our County Championship fixtures. After witnessing his ability first-hand out in Australia, it’s clear to see that he is extremely talented and has a massive future ahead of him.

“He is someone we identified as a player who could contribute with both bat and ball, starting with our first league fixture against Middlesex at Lord’s on 06 April.

“Will has had a strong campaign for his state side back home and we’re confident he will perform for us this Summer.

Essex Cricket CEO, John Stephenson commented: I’m thrilled that we’ve managed to get this deal over the line and add Will to our squad ahead of the 2023 County Championship.

“It’s very important that we add high calibre players to our team for us to compete at the top of the table this season with the aim of winning Division One once again.”

Tickets for Ireland’s three match ODI series against Bangladesh at Chelmsford this May are on sale now.

The three ODIs take place on Tuesday 09 May, Friday 12 May (floodlit) and Sunday 14 May with tickets available for £25 for Adults and just £10 for Under 18s. Essex County Cricket Club and Cricket Ireland Members can purchase tickets at a discounted price of £20.

In order to purchase tickets online, you must log in to your account or create an account if you don’t already have one. Click here to create an account.

Watch ODI cricket in style:

Our hospitality packages for all three Ireland v Bangladesh fixtures are now available to purchase. Enjoy the match from the best seat in the house and experience the best of our hospitality, with all of the trimmings!

We use Seat Unique to sell our hospitality packages. For more information and to make a purchase, click here.

Last week it was announced that Chelmsford will host a three-match ODI series between Ireland and Bangladesh as the countries prepare for the ICC ODI World Cup later this year. In Ireland’s case, the series could decide whether they receive automatic qualification for the competition.

Tickets for all three ODIs, taking place in May 2023, will go on sale tomorrow at 10am and will be available to purchase online via the Essex Cricket ticketing site.

Tickets cost £25 for Adults and £10 for Under 18s, with an option to upgrade your ticket to get access to the Doug Insole Pavilion facilities for £35 (price inclusive of matchday ticket). Essex County Cricket Club and Cricket Ireland Members will be able to purchase discounted £20 tickets for all three fixtures.

In order to purchase tickets online, you must log in to your account or create an account if you don’t already have one. Click here to create an account in advance.

Dates:

1st ODI: Tuesday 09 May, 10:45am
2nd ODI: Friday 12 May, 2pm
3rd ODI: Sunday 14 May, 10:45am

Ticket Prices:

Adult: £20
U18s: £10
Ticket+ (Doug Insole Pavilion Upgrade): £35
Essex & Cricket Ireland Members: £20

To get the latest news regarding this fixture as well as everything Essex Cricket, including ticket news, offers, new signings and matchday information, subscribe to our FREE newsletter.

Essex Cricket is delighted to announce that The Cloud County Ground will be hosting three Men’s One Day International (ODI) matches between Ireland and Bangladesh in May 2023.

The Club have worked closely with Cricket Ireland to stage the series in the UK for what will be both sides’ final World Cup Super League fixtures.

While Bangladesh have already qualified for the 2023 ICC Cricket World Cup, the ‘Men in Green’ will have a chance to qualify automatically for the global tournament, which will be hosted by India in October.

The series will also build up to a busy summer for Ireland that includes them returning to Chelmsford on 26-28 May for a first-class Tourist match against Essex at Chelmsford before their Test match with England at Lord’s in June.

Essex Cricket Chief Executive, John Stephenson, said, “We are incredibly excited to host Ireland and Bangladesh for this series of Men’s ODI matches.

“The Cloud County Ground has a long-standing history of staging international sides, and we are proud to have been chosen as the host venue in an important series for both sides.

“We look forward to welcoming supporters to Chelmsford and engaging with our local communities to put on a memorable experience for everyone involved.”

World Cup Super League series: Ireland v Bangladesh

• Tuesday 9 May, 10:45am: Ireland Men v Bangladesh Men – 1st Men’s ODI (Chelmsford)
• Friday 12 May, 2pm: Ireland Men v Bangladesh Men – 2nd Men’s ODI (Chelmsford)
• Sunday 14 May, 10:45am: Ireland Men v Bangladesh Men – 3rd Men’s ODI (Chelmsford)

Tickets and hospitality packages for the matches will be on sale via Essex Cricket from 10am on Tuesday 21 March, and we encourage supporters to book their tickets early to avoid disappointment.

Essex County Cricket Club Members can expect 2023 Membership Packs to start landing on their doorsteps very soon with the Membership and Ticketing Team busy administering them.

In this year’s pack, Members will receive a Membership Guide, the Spring Edition of the Essex Cricketer Magazine, and a pocket Fixture List for the upcoming season. Members’ pin badges will be available to collect from the Membership and Ticketing Office from April.

If you are yet to renew your Membership or purchase a new one, book today to receive your Membership Pack before the start of the season.

Refer your Friends to Essex Membership and earn rewards

If you’re an existing Essex Member and have a friend or relative considering becoming a Member, starting today you can refer them to claim rewards for the pair of you.

By referring someone who has never been a Member of the Club, you will both get to enjoy a day in the Scrutton Bland Premier Suite during an LV= Insurance County Championship game of your choosing. The day will include tea and coffee upon arrival, complimentary scorecards, your own table with service, a two-course lunch, afternoon refreshments and you can watch the match from a private balcony.

If you refer someone who has previously held a Membership but hasn’t been a Member since the 2018 season, then you will each receive a £20 gift voucher to be used on matchday tickets, or in the Essex Cricket Club Store. You can’t refer someone who has been a Member since the 2018 season.

In order to make a referral, the new Member must purchase their Membership and forward their confirmation email to [email protected] , and provide the name and Membership number of their referrer. The Membership and Ticketing Team will then be in touch to confirm your reward.

The referral scheme is valid from Thursday 16 March and will close on Sunday 30 April. For more information or if you have any queries, contact the Membership and Ticketing Team via [email protected] or on 01245 254010.

Please read the terms and conditions by clicking here to check if you’re eligible to claim rewards.

On Thursday 9 March, Essex Cricket held a ‘Women in Leadership’ event with local secondary schools to celebrate International Women’s Day.

The pupils from Grays Convent High School and William Edward School attended the event on board Ambassador’s cruise ship, Ambience and were joined by Essex Cricket staff; Lauren Onojaife (Girls Participation Manager), Natalie Samaranayake (Women & Girls Operations Manager), Chloe Dack (Girls Participation Officer) and Kimberley Blundell (Commercial Marketing Executive).

Once onboard, the students enjoyed a grand tour of Ambience before listening to an engaging Q&A with female members of staff from Essex Cricket and Ambassador Cruise Line.

Essex Cricket were represented by a mixture of staff from both playing and non-playing backgrounds to share their experiences of working in their respective areas:

• Grace Melhuish – Girls Performance Pathway Lead at Essex Cricket &  Emerging Players Programme (EPP) Lead Coach at Sunrisers
• Angela Tuff – Umpire Development Officer
• Kimberley Blundell – Commercial Marketing Executive

Also on the panel was Danni Warren, Sunrisers Regional Director of Women’s Cricket.

Ambassador Cruise Line staff spanned a wide variety of departments:

• Nicola Harper – Head of Trade and Distribution
• Gemma Bassey – Head of Pre and Post Cruise
• Sarah Partridge – Reservations Manager
• Rebecca Jones – Marketing Manager

After this, the pupils completed a project in groups to re-design the Ambassador Cruise Line logo as well as marketing ideas for the partnership with Essex Cricket. They had some fantastic presentations and it was brilliant to see the young girls put their ideas forward confidently in front of professionals.

Congratulations to Grays Convent who were the winning school and received two Essex Cricket bats. Their two pupils who presented on behalf of their group also received a playing shirt each.

Lastly, all pupils, teachers and staff experienced a five-course meal in the restaurant courtesy of Ambassador Cruise Line before disembarking to share the exciting news of the day with their friends and family at home.

Natalie Samaranayake, Essex Cricket Women & Girls Operations Manager

It was fantastic to partner with Ambassador Cruise Line for our celebration of International Women’s Day.

Getting to compete against other local secondary is so important for girls; getting to put the skills they train into matches can help embed a passion for the game and hopefully keep them active in the sport for longer.  This is a key age when a lot of girls drop out of sport so to work together to try and enthuse their love for cricket has such a positive impact.

The panel Q&A was an excellent chance for the girls to see what careers are available locally with Ambassador and also how they can work in cricket outside of playing.  Having so many successful women sitting together and discussing their roles was such an inspiration and the feedback from both schools has been really positive.

Danni Warren, Sunrisers Regional Director of Women’s Cricket

It was a pleasure to join Essex Cricket in the Community and Ambassador Cruises for their recent event, hosted brilliantly on board the inspiring ship Ambiance. Seeing the pupils from both schools so engaged throughout, taking in the experiences of those working in both the cricket and travel industries and showcasing their own talents with the task set, made the event very special. Sunrisers look forward to working with everyone again in the future.

Karen Smith, William Edwards School

Our year 9 girls had a fantastic day onboard Ambience. They had an amazing opportunity to listen from Women that Lead at Essex Cricket and Ambassador Cruise Line. Being around such inspiring women in such a fabulous setting has given them an International Women’s Day event they will never forget.

Siobhan Franklin, Grays Convent High School

It was a really great opportunity for our pupils to see the inside of the Cruise Ship. They completely loved the chance to be in such a luxurious environment and be waited on by attentive staff- very different to a school day! The girls found the interview panel insightful and inspiring, with many showing an interest in careers in the travel industry, and being surprised by the variety of careers available within Essex Cricket. It was a very memorable experience and one they wont forget!

Pupil Quotes, Grays Convent High School

Riya Prabakaran

I was able to interact and be more sociable with people, and experience and explore new things. Going forward I hope the school can put forward more events like this one.

Louisa Haartroppe

It was a really exciting experience and the food was nice. The cruise as a whole is a piece of beautiful scenery. The staff were really nice and helpful.

Goda Budenaite

I really enjoyed the ambassador cruise trip as I finally found out what a cruise looks like. I loved the tour and the women who spoke about their day-to-day lives. I hope we do this again.

If you’re lining up a Friday night T20 at Chelmsford this summer and haven’t yet secured tickets, act fast because there are only a handful remaining.

The Eagles are yet again set to receive rapturous home support at Chelmsford this season with the three Friday night fixtures against Hampshire Hawks (02 June), Glamorgan (16 June) and Middlesex (June 30) sold-out of allocated seating.

There are still seats remaining for the three fixtures in the unallocated ‘Eagles Area’, where you can take a seat on the pitch in front of the Pavilion and be inches from the action.

Essex’s fixture against Kent Spitfires on Thursday 22 June has also proved popular with less than half of the tickets remaining, but there are still allocated seats remaining in the Tom Pearce, Felsted School and Family Stands.

The Eagles will open their 2023 Vitality Blast campaign at Chelmsford against Gloucestershire on Tuesday 30 May. The fixture falls in the summer half-term holidays and we have moved the start time forward to 6pm, an hour earlier than other matches, to make it more easily accessible for families.

The Club thanks every supporter who has contributed to what promises to be another season of the Eagles receiving the best support in the country.